BUILT
BRASÍLIA-DF, 2023
The temporary installation that was created to celebrate the 40 years of history for the shop São Geraldo, called “São Geraldo 40 years”, was based on the idea of creating an immersive experience for the visitor through a space whose design reflects the three fundamental values that have guided the company throughout its four decades of history: Resilience, Innovation and Relationship.
The theme of this year’s show, “Body and Dwelling”, is directly related to the work of São Geraldo, which has been working with materials related to “dwelling” for four decades.
The materials used reinforce the identity of each of the rooms, but the message to be conveyed is intended to go beyond that. Just as the history of São Geraldo blends with the image of Brasília, the 230m2 space aims to “blend” different understandings, contained in different interpretations according to the individual experience of each visitor.
In this context, the proposal was guided by the desire to tell this story through an installation that explored the boundaries between architecture and art, between figurative and abstract representation, uniting sound, light and materiality in environments that are representative of São Geraldo’s history.
Authors:
Daniel Mangabeira, Henrique Coutinho and Matheus Seco
Coordination: Caio Nascimento
Built Area: 250m2
Project: 2023
Construction: 2023
Work: Grid Engenharia
Photos: Julia Totoli
