BUILT
SÃO PAULO-SP, 2024
The idea of providing direct interaction between visitors and Berneck’s products guided our vision for the project for their stand at the 2024 Revestir Fair. We thought of the stand space as an opportunity for a pause, a “breathing” space within the excess of visual information that we normally see at similar fairs. In this sense, we thought about directing the visitor’s gaze directly to the product itself. Therefore, instead of designing a space where the brand’s products would be displayed, we transformed Berneck’s products into the exhibition space itself. Constructively, this meant erecting the entire stand using only Berneck MDF boards, using the white color “LATTE” as the main covering material. At the lateral limit of the space, we created 2.30 m high totems using geometric shapes and simple volumes, using the color patterns and textures of the new Berneck collection. The main idea was to demonstrate the applicability of the product without limiting ourselves to conventional displays. The stand ceiling is made up of MDF boards that seem to function as a large color catalog that “floats” over the space.
Authors:
Daniel Mangabeira, Henrique Coutinho and Matheus Seco
Project Coordinator: Julia Huff
Team: Jessica Dias and Mikael Menezes
Built Surface: 200 sqm2
Project: 2023
Construction: 2024
Contractor: Promova Stands
Photos: Manuel Sá
